A boutique firm by design

The LB Advisory remains intentionally small. All thinking, writing, and framework development is handled directly by the management team.

Michael Story

Principal

Michael has spent decades helping leadership teams create clarity in hiring standards, performance expectations, and decision rights. His focus is on removing ambiguity from people systems so teams operate predictably even under pressure.

He is known for simplifying complex organizational dynamics into practical operating structures: clear scorecards, measurable standards, and defined accountability. His approach avoids heavy theory in favor of frameworks that managers can actually run.

Michael’s perspective centers on long-term organizational stability, building systems that outlast individual personalities or short-term momentum.

Lana Kearney

Partner

Lana focuses on execution mechanics: translating hiring standards, performance expectations, and leadership intent into repeatable workflows. Her work emphasizes clarity, documentation discipline, and measurable feedback loops.

She brings structure to manager cadence, from 1:1 frameworks to goal alignment rituals, ensuring HR systems function consistently rather than reactively.

Lana’s approach prioritizes simplicity and transparency. Define “good,” measure it consistently, and remove friction wherever possible.

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